Michael Longford
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design projects
. sampling the spectrum

. grad certificate poster

. mdcn identity + website

. declarations poster

. sex sense book

. digital diversity

. agitate

Graduate Certificate Poster/Brochure

2005
Montréal

Our graduate certificate is a one-year program that emphasizing a multi-disciplinary and conceptual approach to design. I invited Peter Crnokrak to design a brochure to connect the conceptual dots linking what are traditionally disparate fields – print, object, and digital media – within the study of design. He reasoned it was therefore logical to utilize connecting lines between keywords characterizing design values taught in the program. Moreover, he wanted to highlight the emphasis in Concordia's program on the connection between hand and computer work graphically represented with the hand-constructed composite heart and the hand-applied spray painted title.

launch gallery

Format – Three colour (black, pantone silver, opaque white) plus silver paint on 80lb kraft paper. Folds were constructed in a way to reveal the title of the poster when in brochure form.
Size – folded - 15cm X 15cm, open - 29cm X 60cm
Quantity – 2000

Client: Michael Longford, Department of Design Art
Design: Peter Crnokrak

webdesign: julien berthier| photography: michael longford|studio documentation: julie delisle